ADVERTISING

“HAVE A BREAK, HAVE A KITKAT”; have you heard it. I think all of us . It’s a famous ad quoting of a confectionery company. The add clicked ,hence the product.

Advertising , in today’s competitive world , has assumed a very important role. To ensure the popularity of one’s product all the companies have to have a very good advertising program so that their products stand a class apart among the many competitors. Advertising is a complete process of research, planning, and public relations to promote a product, service or an idea. Starting from newspapers, magazines and then shifting on to television, neon and fluorescent signboards and moving on to laser shows and sponsoring big events advertising has come a long way. The style of functioning may differ from person to person in this line but the key word to get success & a big name for yourself in this profession is creativity.

CAREER PROSPECTS :

Advertising is one of the most glamorous and well paid professions where you can show your creativity. Apart from the print media, there are great job opportunities in this field in advertising firms, market research, commercial radio & television channels and the advertising department of the big corporate and industrial houses.

COURSE DETAILS :

Courses in advertising can be done after 10+2 or after graduation. A degree or diploma in advertising / graphic designing / marketing / commercial arts can help you enter this challenging field of marketing.

IMPORTANCE OF ADs

Advertising is one of the oldest forms of public announcement and occupies a vital position in an organisation’s product mix.According to the American Marketing Association, Chicago, “Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor.”To advertise means to inform (seen as the flow of information about a product or service from the seller to the buyer). However, advertising does not end with the flow of information alone. It goes further to influence and persuade people to take a desired action – like placing an order to buy a product.The consumer market has become highly competitive with a new brand being born almost everyday. Irrespective of the kind of product you are looking for, be it consumer durables like refrigerators, air conditioners, washing machines or fast moving consumer products (FMCG) the number of brands available is truly mind boggling. Naturally it is the prime concern of every marketer to promote their brand as a shade better than the competitors’. Advertising comes in handy here.However, simply informing a customer that a brand exists is not enough. Advertising should be targeted towards the prospective audience in such a way that it forms a positive impact on the customer and in the process creates brand recognition